BIN THE CIG

2018
Brief: Create a sustainability awareness campaign proposal about cigarettes
in collaboration with Andy Wei

IDEATION

We started off by deciding upon the demographic of students that attend our school, Parsons School of Design, in New York City. From there we were able to come up with a specific plan to target that demographic. The first part of the campaign was a series of posters that would try and stop the habit of stamping out cigarettes and littering them. They would use humour and relatable themes to engage the audience. The second part of the campaign was a proposal to NYC Health seeking a partnership with us and recycling company “TerraCycle” to start one of TerraCycle’s established cigarette recycling programs in the city but with more iconic and intuitive cigarette disposal bins.

FINAL DESIGNS